Typography Settings

The typography settings allow you to customize the “type” or font (style of text) on your Merchant Shop.  Here you can change the size, font type, the font style (bold, for example) and color of the font.  These are broken down into different sections of your Merchant Shop.  This setting can be turned on or off using the “Enable Custom Typography” checkbox, where it is turned on with a checkmark, and off when blank.

Figure 68

Figure 68: Typography settings allow you to change the text appearance or “Font” within your Merchant Shop

General Typography
Changing the general typography changes the way the text looks throughout your Merchant Shop.  Items that are affected include the tagline for your shop (any text below the shop name), as well as the text under “Recent Posts”, “Categories”, “Get our Newsletter”, “Shop Categories” and “Welcome”.

Navigation items affected by this change include all the tabs at the top of your merchant shop (i.e. “Home”, “Shop”, etc.).

Post Title
Typography changes made here will affect the title line of the posts in your Merchant Shop.

Post Meta
The post meta data is the “administrative” information you provide to viewers about each post. This information usually includes the author of the post, when it was written (or posted), and how the author categorized that particular post.  Changing the typography in this setting will affect the items listed above.

Post Entry
The Post entry includes the “body” or main portion of your post.   This text comprises your “article” and the subject matter within.  Changing the typography will change the look and feel of your posts.

Widget Titles
WordPress Widgets add content and features to your Sidebar. Examples are the default widgets that come with WordPress; for post categories, tag clouds, navigation, search, etc. Plugins will often add their own widgets.  Changing the typography in this setting will change the font type for your widget titles.
Layout Options
The layout options include only three features that will affect how your Merchant Shop will appear to your customers.  The Main Layout allows you to decide which side (left or right) your sidebar will appear.  Using the Category Exclude – Homepage field allows you to define what categories to exclude on the homepage.  It may be a good idea to exclude anything that is “Uncategorized”, such as items you’ve placed into your shop, but for which have not yet specified a category.  Listing categories in this field will keep items under the specified categories from showing up on the home page.  Similarly, the Category Exclude – Blog Page Template field will allow you to specify categories which you don’t want to show on your Blog page.
Dynamic Imaging
Dynamic image resizing refers to the ability of WordPress to resize your images only when needed, for example when you add a picture you’ve uploaded to your product page.  When you place an image on your product page, posts (articles) and other areas of your Merchant Shop, WordPress resizes the images automatically for the best possible fit for the page on which you are working.

WP Post Thumbnail
When enabled, WordPress will allow you the option of adding a thumbnail (small image) to your posts.

WP Post Thumbnail – Dynamic Image Resizing
Enabling this option will dynamically resize images you use for post thumbnails.

WP Post Thumbnail – Hard Crop
This feature is only used when Dynamic Image Resizing is enabled, and will crop your image to match the aspect ratio (width and height) of the available space for your image.

TimThumb – Custom Settings Panel
TimThumb is a plugin (a script built to add features) for WordPress that allows for automatic resizing of images as you add them to your Merchant Shop.  It is recommended that you leave this setting enabled.

Automatic Image Thumbnail
Enabling this feature will automatically use the first picture in your post (article) as the thumbnail for the article, if no thumbnail is specified.

Thumbnail Image Dimensions
These are the height and width specifications for the size (in pixels) of your thumbnails in your Merchant Shop.  Specifying the size ahead of time keeps the images uniform over the entire site.

Thumbnail Alignment
This gives you the option of specifying whether the thumbnails for your posts should align to the right, center or left of your posts.

Single Post – Show Thumbnail
Enabling this will automatically generate a thumbnail based on your first image in your post.  The downside is that by enabling this feature, the thumbnail will be there for every single post, whether you want it there or not, so if you would prefer to set your own article thumbnails, its best to leave this feature off (unchecked).

Add thumbnail to RSS feed
We’ve already talked about RSS feeds and what they do.  This option will add the thumbnail specified in your post to the RSS message that is created.  As RSS feeds are generally meant to be short, small messages that lead your customers back to your Merchant Shop, this is disabled by default as it will increase the size of your RSS feed.
Footer Customization
The footer is the area at the bottom of your Merchant Shop that contains things like your copyright information, possibly your contact information and address if you have a brick and mortar store.

Figure 69

Figure 69: Your Merchant Shop footer is what appears at the bottom of your Merchant Shop

Custom Affiliate Link
Allows you to add an HTML link to the WooThemes logo in your footer.  You must specify the URL for this link in the field provided.

Enable Custom Footer (Left)
The default footer for your Merchant Shop displays your copyright information at the bottom of the page.  If you would like to add more to the left hand side of the footer, this box must have a checkmark.

Custom Text (Left)
Your footer has text that can be placed on the left hand side of the footer and the right hand side.  In this case you can specify text that will appear on the left hand side.  Any wording you want to appear must go between the <p> </p> code designators in this field.  For example, if I want to make sure that my office information appears in this area I would need to specify this information as such:

<p>Jester’s Custom Bikes  •  123 Lancaster Ave.  •  Morton MS, 12345  •  (999) 456-1237</p>

Which would result in my Shop name, address and phone number appearing in the bottom left hand corner of my Merchant Shop footer.

Figure 70

Figure 70: You can create custom text for the footer of your Merchant Shop


Enable Custom Footer (Right)
The default footer for your Merchant Shop displays your copyright information at the bottom of the page.  If you would like to add more to the right hand side of the footer, this box must have a checkmark.

Custom Text (Right)
This field is similar to the “Custom Text (Left)” field, but is used to set the information on the right side of the footer.  The methodology to placing the custom text is the same as it is for “Custom Text Left”.
Subscribe & Connect
This section allows you to decide if you would like to offer your customers the opportunity to subscribe to your posts.  Subscriptions can be provided through different services such as “Feedburner” (for RSS) or “MailChip” (for email).

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Category: Chapter 4 - Customizing Your Merchant Shop (Wootique only)

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