Starting your Merchant Shop

The initial setup of your Merchant Shop will include naming your shop, selecting the web address, deciding which method of payments to use, letting know which selections you’ve chosen, and activating your online shop.  Much of this can be determined while signing up for, but you may want to take some time to think it over before you decide.

Shop Name
The first decision you’ll want to make is what to name your shop.   If you have an existing business, you’ll want to use the same name.  If this is a new business for you, you’ll want to come up with something catchy.  We’ll use this name as the title of your online shop.

Your web Address
The next decision you’ll need to make is what name you want in your web address, commonly called a URL.


 Web address for your Merchant Shop

Figure 1: URL Highlighted in Blue (Above)


All URL’s are similarly named, with at the end of the address such as: is the Domain Name.  This saves you the cost of having to purchase your own .com domain name and maintain that name.  If you would like your own domain name (for example:, we can provide for this, but keep in mind an extra fee will be charged for the service, and a yearly cost is involved.

There are guidelines you should be concerned with when choosing your shop’s name:

  • The name should be a short, but descriptive name for your shop. Try to think of something that describes your business, and easy to remember and type into a web browser.


For example, “” would work very well, but “” is hard for people to digest.


  • The shop name is not case-sensitive, but it can only contain letters, numbers, and hyphens.
  • The hyphen cannot be the first character.
  • Lastly, domain names are subject to restrictions due to trademark and copyright laws. Most of the time, the owner of a registered trademark is able to contest the ownership of a domain name that mimics the registered trademark. This can be a very murky area, but in general it is highly recommended that you not register domains that infringe on registered trademarks unless you are the holder of that trademark (i.e.:

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Category: Chapter 1 - Initial Setup

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