Permalink Settings

By default WordPress uses web URLs which have question marks and lots of numbers in them (like  With the permalink settings, you can setup a custom URL structure for your posts, pages and products.  A Permalink is a URL address where your visitors will find your content.

The default for this setting will take the title of your post or page and incorporate it into the URL of the page.  For example, if you’ve written an article entitled “How to Make Your own Beer”, the permalink for that article might resemble the following:

Optionally, you have the ability to incorporate the following into the permalink instead of the post name:

Day and Name
Month and Name
Custom Structure

Figure 85

Figure 85: WordPress allows you to change the structure of your permalinks using several different methods

The custom structure allows you to specify how you would like your URL to appear.  However, unless you know what you’re doing, recommends you stick with the default “Post Name” setting.  In addition to not having to worry about what to name your permalinks, the Post Name setting incorporates a friendly name for the URL that directly corresponds with your post, thus making it easier to remember.

Much like the permalink settings above, the optional settings allow you to specify custom URL’s for things like Categories, Tags, Products, Product Tags, and Product Attributes.  While this can help in organization, changing these are not essential to your Merchant Shop and if left blank, the defaults will be used.  If you do decide to change them, you will need to come up with a detailed structure of what your category and tag bases will look like.

Product Permalink Base
These settings provide control over the permalinks used for products.  These settings will only apply when not using the default permalinks in the above sections. recommends you leave these settings “as-is” unless you feel comfortable in changing them.

Please log in to rate this.
0 people found this helpful.

Category: Chapter 7: Finalizing your Settings for your Merchant Shop

← Permalink Settings
Need Help?
Support Ticket